Privacy Policy

Last Updated: July 3, 2026

Shoreline Dentistry (“Shoreline Dentistry,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information through our website at shoreline-dentistry.ca (the “Site”) in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

Personal health information that you provide to us as a patient is also governed by Ontario’s Personal Health Information Protection Act, 2004 (PHIPA). Please see our Privacy of Personal Health Information notice for details on how we handle your health records.

Information We Collect

We collect personal information that you voluntarily provide and information collected automatically when you use the Site.

Information you provide

• Contact and appointment-request details submitted through our forms, such as your name, email address, phone number, and any message or reason for your inquiry.
• Information you share with our online chat / virtual receptionist feature.
• Any other information you choose to send us by email, phone, or web form.

Information collected automatically

• Technical and usage data such as your IP address, browser type, device information, pages viewed, referring pages, and interactions with the Site.
• Data collected through cookies and similar technologies (see “Cookies and Analytics” below).

How We Use Your Information

• To respond to your inquiries and appointment requests and to contact you about your request.
• To provide, operate, maintain, and improve the Site and our services.
• To understand how visitors use the Site so we can improve its content and performance.
• To send you information you have requested and, where permitted, relevant updates about our practice (you may opt out at any time).
• To comply with legal and regulatory obligations and to protect our rights.

Consent

By using the Site and providing your information, you consent to the collection, use, and disclosure of your personal information as described in this Policy. We collect personal information by fair and lawful means and only for the purposes identified. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our Privacy Officer using the details below.

Cookies and Analytics

The Site uses cookies and similar technologies to function properly and to help us understand site usage. The Site currently uses the following analytics and tag-management services:

• Google Analytics and Google Tag Manager (via Google Site Kit) — to measure and analyze how visitors use the Site. Google Tag Manager may also deliver additional measurement or advertising tags (for example, Google Ads conversion or remarketing tags). Learn how Google uses data at policies.google.com/technologies/partner-sites.
• Microsoft Clarity — to analyze usage patterns through aggregated metrics and session insights that help us improve the Site. Clarity data is processed by Microsoft in accordance with the Microsoft Privacy Statement.

We may also embed third-party content such as Google Reviews, which can set its own cookies when displayed.

Your Choices and Opt-Out Options

• Adjust or block cookies through your browser settings. For guidance, see allaboutcookies.org.
• Opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
• Manage Google ad personalization at adssettings.google.com.
• Opt out of interest-based advertising from participating Canadian companies through the Digital Advertising Alliance of Canada’s AdChoices tool.

Disclosure of Your Information

We do not sell your personal information. We may share personal information with:

• Service providers that perform functions on our behalf (such as website hosting, analytics, communications, and IT support), who are authorized to use it only as necessary to provide those services.
• Legal and regulatory authorities where required or permitted by law, or to protect the rights, safety, and property of Shoreline Dentistry, our patients, or others.

Storage and Cross-Border Processing

Some of our service providers (including Google and Microsoft) may store or process information on servers located outside of Canada, including in the United States. Where this occurs, your information may be subject to the laws of those jurisdictions. We take reasonable steps to ensure your information is handled with appropriate safeguards.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy or as required by law. When information is no longer needed, we take reasonable steps to securely destroy, erase, or anonymize it. Patient health records are retained in accordance with the requirements described in our Privacy of Personal Health Information notice.

Safeguards

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, disclosure, copying, use, or modification. No method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

Your Rights

Subject to applicable law, you have the right to access the personal information we hold about you, to request corrections, and to withdraw your consent to our use of it. To exercise these rights, please contact our Privacy Officer using the details below. We will respond within the time required by applicable law.

Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children’s Privacy

The Site is intended for a general audience and is not directed at children. We do not knowingly collect personal information from children without the consent of a parent or guardian. Where a parent or guardian provides information about a minor for the purpose of dental care, it is handled in accordance with this Policy and our Privacy of Personal Health Information notice.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, or if you wish to make a request or complaint, please contact our Privacy Officer:

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.